Our creative director, Tom Berry, caught up with Design Week and discussed everything from our latest branding project for Critics’ Club to our design process.

Design Week is an industry-leading online publication that has been reporting on the design industry for 30 years. Design Week covers the latest news and features the best work from a range of creative fields from furniture to packaging and branding.

“Studio Bennü founder Tom Berry tells Design Week that he was inspired by the passion of the organisation’s founder Yasmin Ibison. She was ready to take the brand to “the next level”, he says. They had to appeal to a variety of stakeholders from parents to teachers. The main focus was to make arts and cultural spaces seem “cool and exciting” to students and to “empower” their voices.”

“While providing a blank canvas for the identity, Ibison did want to retain the name. Berry says that the logo, which incorporates the organisation’s name, is the heart of the branding and what ties the identity together.”

 

To read the full article, please follow this link: This identity for an arts start-up aims to “empower” young voices