Dr. Dre and Jimmy Iovine, co-founders of Beats by Dre.

How they built a 3 billion-dollar brand

Apply the Beats branding principles to your brand

Elon musk with various inventions

Elon Musk’s 5 branding principles

Elon has started some of the most innovative companies in the world. His approach to branding is…

Jeff Bezos in 1997 (left) and in 2017

The 5 branding principles of Jeff Bezos

Grow your brand like Bezos with this breakdown of his branding principles

Apple logo in full colour

Apple is not the hero anymore

How does Apple make more money than Samsung by selling fewer phones?

Twinings tea campaign by Wilson Hennessy

Positioning to maximise profit

How to increase the value of your product with kickass brand positioning

Lego Logo

How to win the hearts and minds of your customers by building trust

Build trust with customers by being authentic and aligning your touchpoints

steve jobs with first iphone

A guide to cultivating innovation

Lessons on innovation from the best brands on the planet

Nike ad

Nike: The king of branding

Two essential parts of the Nike brand strategy that you can use to supercharge your growth

Oatly oat milk

Superpower brand positioning

How Oatly rebranded to dominate the market with powerful positioning

Tim Cook stands with lots of macs

The one thing that made Apple the world’s first $3 trillion company?

The secret sauce behind Apple's sucsess that you can use to win the hearts and minds of your…

kim kardashian in Skims

Skims takes branding to a new level

Skims translates great brand strategy into a powerful visual identity making Kim Kardashian a…

innocent drinks

Unlock the power of brand values

How to connect with your customers and build loyalty with brand values