Positioning

Everything you need to know about what type of branding to focus on first

How to increase the value of your product with kickass brand positioning

All the information you need to create a name that works for your brand

Lessons on innovation from the best brands on the planet

Two essential parts of the Nike brand strategy that you can use to supercharge your growth

Three positioning strategies you can use to become the market leader

How Oatly rebranded to dominate the market with powerful positioning

Skims translates great brand strategy into a powerful visual identity making Kim Kardashian a…

This framework will put your business light years ahead of the competition if you use it right

This outline of how to build a brand strategy will help you define your brand

Dwayne Johnson is using more than just his star power to put himself on track for a billion-dollar…