Words

Winning market share and loyal customers is easier when you stand out

Grow your brand like Bezos with this breakdown of his branding principles

How does Apple make more money than Samsung by selling fewer phones?

How to increase the value of your product with kickass brand positioning

Lessons on innovation from the best brands on the planet

How Oatly rebranded to dominate the market with powerful positioning

This framework will put your business light years ahead of the competition if you use it right