A guide to cultivating innovation
Lessons on innovation from the best brands on the planet
Nike: The king of branding
Two essential parts of the Nike brand strategy that you can use to supercharge your growth
Maximise your brand story
How to use your brand narrative to influence your brand and connect with customers
Acronyms suck
Reasons why you should probably never use an acronym for the name of your brand
Positioning is the most powerful tool
Three positioning strategies you can use to become the market leader
Superpower brand positioning
How Oatly rebranded to dominate the market with powerful positioning
The one thing that made Apple the world’s first $3 trillion company?
The secret sauce behind Apple's sucsess that you can use to win the hearts and minds of your…
Skims takes branding to a new level
Skims translates great brand strategy into a powerful visual identity making Kim Kardashian a…
Unlock the power of the unique selling proposition
This framework will put your business light years ahead of the competition if you use it right
Brand Strategy Outline
This outline of how to build a brand strategy will help you define your brand
Unlock the power of brand values
How to connect with your customers and build loyalty with brand values